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Minimalist Lines - Taking Form and Function to a Higher Level
Bathroom FaucetsNew GROHE Minimalist lines: Beauty with Reason

A perfect interplay of design and engineering is captured in three pathbreaking product lines from GROHE. Allure, Lineare and Concetto complete the company’s range of Minimalist faucets and fittings. Excellent functionality and exclusive design have been combined to take form and function to a higher level. Many years of product development and a distinguished track record in industrial design have culminated in new faucets which are already set to become not only best-sellers but also modern classics in their own right.

“Our Minimalist lines project an innovative yet timeless appearance which will retain its fresh appeal for many years to come. Good looks and excellent technologies have been optimally blended in a formula for long-term enjoyment and immaculate performance,” says Paul Flowers, Vice President Design at Grohe AG.

Perfect performance all round

Allure, Lineare and Concetto are three different product lines, each with a unique character and based on different design principles. While Allure is characterised by cylinders emerging from square volumes and Lineare thrives on a harmonious blend of rounded and edged shapes, Concetto is designed around the idea of symmetrical axes. These three different approaches have been consistently implemented in each line, resulting in beautifully minimalist faucets and fittings for today’s bathroom styles.

GROHE believes in pairing excellent design with outstanding technology, meaning that the look, feel and functionality of a product should always gel into a cohesive concept. Beauty is much more than skin-deep on these new designer fittings which are packed with highly sophisticated and innovative technology. Users will benefit from stylish design and superior functions on a day-to-day basis.

Allure and Lineare are built around the company’s newly developed 28 mm ceramic cartridge which allows for an even leaner and more refined profile, putting the best technology in the most compact form. In addition, all Minimalist lines incorporate the unique GROHE SilkMove® and GROHE StarLight® technologies. While GROHE SilkMove® ensures a silky smooth movement of the lever over a particularly wide angle, GROHE StarLight® imparts a brilliant gloss and shine to these new GROHE faucets and makes the chrome finish particularly scratch-resistant.

Perfect aesthetics, technical excellence

Says Paul Flowers: “Our Minimalist lines live up to the highest expectations on contemporary design. Apart, perhaps, from luxury automobiles, few products attach equal importance to engineering and design - ours do just that, thereby taking sanitary faucets and fittings to the next level.“

The new Minimalist lines cover the entire spectrum of water outlets for wash basins, bathtubs, showers and bidets. The specific design characteristics of Allure, Lineare and Concetto are repeated throughout each line. Everything is sheer perfection down to the smallest detail.

For a perfect balance of design and functionality, look no further than the new Minimalist lines from GROHE.

December 19, 2006

For further details, please contact
Dr. Ulrike Heuser-Greipl
Head of Public & Investor Relations
Tel.: +49 (0)2372/93-27 110
E-mail: This email address is being protected from spam bots, you need Javascript enabled to view it

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